New Olympus models dazzle at GITEX

New Olympus models dazzle at GITEX

Al Sayegh BrothersAl Sayegh Brothers
Al Sayegh Brothers Trading Company
Alsa Group
UAE | Conglomerates
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distributors for Olympus opto-digital products in the UAE, Qatar and Iraq, have launched seven new digital camera models during Gitex Technology Week 2008.

Speaking at the launch of the camera models, Linus Monteiro, Managing Director, Al Sayegh BrothersAl Sayegh Brothers
Al Sayegh Brothers Trading Company
Alsa Group
UAE | Conglomerates
News | Profile | Officers
Imaging, said: "With this new lineup, Olympus will further strengthen its leadership position in the UAE digital camera market."

Monteiro said that Olympus always has a wide range of models from Digital SLR to Compact, Ultra-Slim, Weatherproof, Ultra Zoom and Waterproof, to suit ones requirement. Olympus digital camera models have unique features that other brands cannot match. Olympus assists you to bring your creativity to life using these sophisticated digital cameras and to satisfy your every photographic need.

The Olympus DSLR E-3: An all-round professional masterpiece
The new flagship of the Four Thirds Standard-based Olympus E-System. The E-3 gives photographers a high-performance tool that is primed for any assignment and satisfies the most stringent demands for D-SLR photography. It represents the ultimate choice for the professional photographer and provides the highest levels of speed and image quality as well as Live View capabilities and the ultimate in reliability.

The E-3 features the world's fastest auto-focusing speeds thanks to an advanced AF system and new ZUIKO DIGITAL SWD (Supersonic Wave Drive) lenses. Matched with shutter speeds of up to 1/8000th sec. and 5fps sequential shooting (with a 19 image RAW buffer in burst mode), the E-3 gives photographers a crucial edge to help capture that decisive shot.

Ensuring the best image quality in the widest range of situations, this new professional model also incorporates a powerful built-in image stabilisation system which is capable of compensating against the effects of camera shake to the equivalent of up to 5 EV steps. This is complemented by a 10 Megapixel High Speed Live MOS sensor and Olympus' TruePic III image processing engine. Together with the ZUIKO DIGITAL lenses - which are custom-made for the needs of D-SLR photography - photographers can rely on optimal results each time.

Meanwhile, the camera's Live View capabilities provide the freedom to shoot with more versatility: Whether wanting to keep eye-contact with the subject or shooting above the head or close to the ground, compositions can be framed with ease on the 2.5"/6.4cm multi-angle HyperCrystal LCD, which also faithfully displays the effect of camera adjustments in real time.

In addition to Live View, photographers can also choose to use the camera's large viewfinder which provides 100% coverage. Like all Olympus E-System cameras, the E-3 incorporates the most effective dust reduction system available - the Supersonic Wave Filter. Reliability of the camera system is further heightened under all types of shooting conditions thanks to dust and splashproof protection of both body and most E-System lenses. Moreover, a shutter life of 150,000 operations guarantees that the E-3 will tolerate the treatment of even the most active photographer with ease.

The Olympus Mju 1060: Style and muscle with a 7x optical zoom
Featuring a timeless design and a range of fascinating new features including ultra-fast shooting, the Olympus Mju 1060 is the ideal stylish and compact companion. A liberating 7x optical zoom (37-260mm) gets you right up close to subjects, while integrated Dual Image Stabilisation eliminates blur caused by camera shake to keep shots sharp. That, plus a generous 3.0" HyperCrystal LCD and advanced technologies - which include Advanced Face Detection Technology, Shadow Adjustment Technology and the exciting new Intelligent Auto Mode - make the 10 Megapixel Olympus Mju 1060 a compact model to covet.

The Olympus Mju 1040: super-slim metal body
Uniting powerful features in a completely redesigned super-slim metal body, the 10 Megapixel Olympus Mju 1040 is an extremely elegant performer. Measuring in at a depth of just 16.5mm at its thin end, it combines a precision 3x zoom (38-114mm) with such cutting-edge features as Advanced Face Detection and Shadow Adjustment Technology. Furthermore, the new Intelligent Auto mode can detect the five most commonly-used scenes and then automatically adjust camera settings including focus and exposure. A large 2.7" HyperCrystal LCD helps users frame and review their shots. In addition to the camera's internal memory, photos can be stored on xD-Picture Card or - thanks to a bundled attachment - on optional microSD Card.

The Olympus Mju 1050 SW: Your hero
Take great photos and turn heads while you're at it with the latest addition to Olympus' ever-expanding Mju Tough series. The newly-redesigned Mju 1050 SW is ready for practically any adventure: toss it about, dunk it in the pool or bury it in the snow without thinking - because you don't have to. The incorporation of an innovative TAP control interface makes adjusting settings and reviewing shots as easy as the tap of a finger. Coming with a bundled microSD attachment, this model affords users even more flexibility when it comes to storing memories. Do what you will to the 10.1 Megapixel Mju 1050 SW: drop it, wash it or shoot with it in below-freezing temperatures - the possibilities are virtually endless. Shockproof to 1.5m, waterproof to 3m and freezeproof to -10°C, this extension to Olympus' most robust compact line-up sports a chic new design that makes it even more fun to take with you everywhere you go. The newly-developed TAP control interface lets users trade the press of a button for the tap of a finger: adjust settings and review images on the Mju 1050 SW's extra large 2.7" HyperCrystal II LCD by applying a simple tap or two to the exterior. The integrated 3x optical zoom (38-114mm) guarantees safety in action with its use of an inner-folded light path - one of the keys to this camera's uniquely compact design.

The Olympus FE-360 : slim all metal body
For those looking to step their style up a notch, the FE-360 offers the amazing features - 3x optical zoom and 8 Megapixels - and even packages them in a chic metal body. Naturally, Face Detection Technology is also incorporated, making the FE-360 the life of any party! Digital Image Stabilisation with up to ISO 1000 is similarly included, ensuring that pictures will be sharp and blur-free. A 2.5" LCD display makes it easy to frame and review your shots. The FE-360 comes in five eye-catching colours: silver, black, blue, red and pink.

The Olympus FE-370 : slim 5x optical zoom
The FE-370 delivers a surprising level of performance in a compact package. Its precision 5x zoom lens (36-180mm) captures the exciting details of every scene. Thanks to Dual Image Stabilisation, a feature that combines both mechanical and digital image stabilisation and is incorporated in an FE series model for the very first time, clear images are always ensured. In addition, Intelligent Auto Mode makes it easy to take great images - it can automatically detect a range of common shooting scenes and then adjust settings accordingly. With Advanced Face Detection Technology, the FE-370 is the ideal camera for perfect pictures of human subjects. It's able to recognise up to 16 distinct faces and select the ideal shooting parameters - and matched with the Smile Shot function, it will automatically take the picture when it detects your subject's smile. Like its fellow FE series cameras, its small and sleek metal body features 8 Megapixels. Shots can be framed and reviewed on the large 2.7" LCD. Additional features such as TruePic III, Perfect Fix and Perfect Shot Preview, all ensure top image results.

The Olympus SP-565 UltraZoom : A 20x wide optical zoom for ultimate control
Raise your photographic potential with the world leader in the ultrazoom category. Featuring a 20x wide zoom lens (26-520mm), the affordable Olympus SP-565 UZ lets you shoot like a pro without having to lug around tons of equipment. Zoom in ultra-close to any subject, or back out for an ultra-wide shot - all with a single lens. Meanwhile, integration of Dual Image Stabilisation ensures protection against camera shake. Photos are stored to internal memory, xD-Picture Card or - thanks to a bundled attachment - microSD Card optional.

Capture the excitement of a football match from the sidelines, yet feel the immediacy in your results as if you had been right there on the field. Using the 5x digital zoom and optional TCON-17 Teleconverter (with CLA-10 Conversion Lens Adapter) even more is possible. How much more? Up to a massive focal length equivalent of 4420mm! The 10 Megapixel SP-565 UZ also presents users with flexibility for wide-angle shooting. This is not only perfect for capturing sweeping landscapes and group photos, but also for getting a wider perspective when photographing interiors or other architecture.

All Olympus digital cameras have one year world-wide warranty and are available at KliK, E4U, FotoFun and all major Hypermarkets, Dealers and Duty Free Shops in the UAE, Qatar and Iraq