Casio Exilim, say hello to Kitty

Casio Exilim, say hello to Kitty

It's not unusual to see electronic manufacturers associate their products with popular cartoon characters to make them more appealing. Casio's latest Exilim offering, however, may just be a tad too pink, even for a Hello Kitty-themed camera.

Using its bright pink Exilim Z80 as the base, Casio has given its shooter girlish charm by adding Hello Kitty's face and a couple of hearts on the front face. Although this point-and-shoot is probably targeted at girls, we're sure some guys will take a liking to this camera, too.

This is not Casio's and Sanrio's first collaboration. The two companies first worked on the Hello Kitty Exilim Digicam 720 last year.

Here's the interesting part. A plain Z80 will set you back US$179, but after adding the feline character's face, GeekStuff4U is touting the camera for US$538.70. Is it worth that much? Well, hardcore collectors will probably pay any amount to add this shooter to their collections. I'll pass.